Overview
We currently offer two methods of Search Engine Keyword Optimizations. The first plan we have is Standard Search Engine Optimization and that is common through the internet is highly competitive and requires you to be aware, adjust, and tweak your content to optimize the best ranking among the popular search engine(s) you may be targeting. The second optimization method is called SBN Search Engine Optimization and utilizes the popularity of our SBNs to guarantee a position based on keywords, category, topic and any other factors offered by the particular SBN you are targeting. SBN SEO is ideal as it is optimized keywords within a targeted community and requires very little if any optimization of your website or profile.
Standard Search Engine Optimization
Like Google, Yahoo and other popular search engines they create their listings automatically. They crawl or spider the web and index what they find. When you modify your webpage they will eventually note the adjustment. Page titles, body text, meta tags (keywords, descriptions), and now swf flash files play very important roles as to your position.
Currently Google appears to have the largest database of Web pages including many other file formats (images, pdfs, jpegs, text files). But Google alone is not often sufficient to find what you are looking for. Others such as Yahoo, MSN, ask.com are others that have many users, search to find what they are looking for.
Search engine databases are selected and built by computer robot programs called spiders. Although it is said they "crawl" the web in their hunt for pages to include, in truth they stay in one place. They find the pages for potential inclusion by following the links in the pages they already have in their database (i.e., already "know about"). They cannot think or type a URL or use judgment to "decide" to go look something up on the web about it.
Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Your page rank is increased by how many webpages link to your website. Visitors link to your site if you have relevant content. Creating content related to your field and finding sites that will post your content improves your rank.
Google adwords is a tool that helps you promote your website by using pay-per-click services. We suggest you utilize this service for a short period of time to spread the word of your newly designed website to create a buzz in the industry. Then after a period of time you can discontinue the pay-per-click.
What we can do for your Website
Keyword Selection Catered to Your Industry With each project, we do extensive research to collect data and create a listing of the most trafficked and target keywords in clients particular industry.
Content Compilation into Sites Content
While collecting and organizing content for the clients website, our trained and experienced team of marketing-trained writers will strategically integrate a list of selected keywords into site's copy. Website Development
Our optimization staff will redevelop your website to easily integrate the website's content and effectively communicate your keywords to search engines. All aspects of the website – including its architecture, meta tags, alt tags, graphic text, internal link structure and subpages – will be modified to be spider-friendly and to ethically meet the keyword relevancy requirements of the search engines’ algorithms. Links
Link development is absolutely imperative to your website’s success and is an important factor of our optimization process. A high quantity of quality links can be created through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• For-purchase directory submissions
• Targeted link buys Search Engine Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories. In addition to these submissions, we add fee-based directories such as Yahoo Directory, LookSmart and several other quality directories which will add to your link popularity. Lastly, if your website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs. Reporting
Before we start the optimization process, we will run a ranking report to determine where your website ranks with the various search engines. We will also send you the report so you can see the results. Once optimization is complete, we will run monthly reports to check on your website's progress. You will be updated with these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff will run weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines.
Let us grow your business!
For more information regarding all of our products and services, please contact us by calling our toll free
number 1- 800-571-7065 or emailing us at info@gateserverdesign.com
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